Golden Swag




Tell us a little about you and your background.
Malley – Hi! My name is Malley and I am 3 years old (25 April 2014). I came from Okuri Retrievers and Spaniels. I am a Chief Product Tester for Golden Swag along with my little bro, Moose.

Moose – Sup! My name is Moose and I am 6 months old (7 March 2017). I came from Montego Golden Retrievers. I just love testing all the toys and treats each month and choosing what I send off to my swaggy friends.

Rebecca – Hello, I am Rebecca. I am 30 years old. My partner Michelle and I not only have these two fur-babys, we have numerous rescue cats, soon to have 2 baby rats, and 2 skin-kids who are now 10 and 12 years old. I have a background in working in Government but love having Golden Swag to keep my mind creative. Michelle also runs her own business, Cushie Tushies ( as well as working full-time as a Vet Practice Manager in Brisbane.

Will is our 10 year old and he wants to be an Olympic Swimmer. You can always find him at the pool dreaming of beating Michael Phelps one day. Coda is 12 and is about to start high school. He dreams of being an Entrepreneur and to one day run his own cat-related business. Coda and Will help out with the Warehouse Distribution and packing Swag Boxes since I suffered a spinal injury condition earlier this year.


Tell us about your business.
For humans, Golden Swag is a delivery of 4 to 6 natural treats, toys, and occasional hygiene products and accessories that have been thoughtfully paw-selected and approved by our Golden Retrievers, Malley & Moose, the Chief Product Testers here at Golden Swag HQ, delivered to your door each month. For Golden Retrievers and their friends, Golden Swag is like the joy of a million beach visits. Your dawg is sure to fall in love with the postman!

When you sign up for our Swag box, every month you will receive a box of carefully selected products and presents especially curated for your Golden Retriever. But don’t be too upset, because whether you are a Boxer, a Border Collie, Kelpie, Husky or a German Shepherd, you will love everything inside our Swag Box just as much as your Golden friend!

Each month is thoughtfully crafted and each item is unique from anything we’ll ever send in a later box – variety is the spice of life, no? We put a great deal of thought, research, and time into creating each month’s box from only choosing high-quality vendors using top ingredients in their treats, to observing our own dawgs put the toys to the test.

We’re really proud of our boxes because we know every item is something we’ve seen pups not only enjoy, but benefit from stimulation wise and health wise. And that’s what our goal is – to make pups happy with healthy, life-enriching gifts each month.

We don’t just do Subscriptions though! Whether your fur-baby is about to celebrate a birthday, or you have a new puppy joining your tribe, we have some epic gear for you! Head on over to our shop on our website and check out what we have in store for you (get it!?).




What inspired you to start your business?
Located on the Gold Coast and surrounded by some of the best dog beaches and beautiful Hinterlands in Australia, Golden Swag was founded in 2017 by myself and my Golden Retriever, Malley. Moose has since joined the tribe.

As a pup-parent, I enjoy spoiling my Goldens with engaging toys, tasty, natural treats, cute accessories and freedom runs on the beach. One day I thought, “Why stop with Malley?” and although I cannot take every dog to the beach, I have designed Golden Swag to help make all Aussie Goldens and their friends (because Goldens are friends with EVERYONE) happy and healthy.

We have been incredibly lucky to be part of an online Golden Retriever community and our family is very close with Malley’s breeder, Carrie Fry, thus meaning Golden Swag has been able to network with a broad range of people who all adore Goldens and know what’s tail wagging worthy for their dawg.

Golden Swag is Australia’s only subscription box specifically curated for Golden Retrievers and their friends (medium to large breeds) and we aim to grow to be Australia’s favourite subscription box for all dogs whilst also giving back to the dog loving community by supporting related small businesses and rescue organisations.


What makes your products unique?
Malley – Golden Swag is Australia’s only subscription box specifically curated for Golden Retrievers and their friends (medium to large breeds). We also released a Limited Edition Mini-Dawg Mystery Box earlier this year and there were sooo many little dawgs enjoying their Swag Boxes!

Moose – plus… we are so dang Swaggy! Hashtag Swaggsters for life!

Rebecca – We don’t just chuck together a bunch of cheap products that are found in the $2 shop. We actively search out products from small Aussie business’ and some larger companies who have quality and engaging toys, cute and funky accessories and all natural treats. We like to discover new things and find super swaggy items to share with our Swaggsters (our pupstomers).


What has been the best thing about running your business so far?
Rebecca – I think the the biggest part of what we love about Golden Swag is seeing so many pups literally smiling from ear to ear while they chew, play and bark all over our box of Swag.  We truly get enjoyment sharing all that Malley & Moose love.

Malley – We also want to share the love with all Goldens in Australia, not just those lucky enough to get gifted Swag boxes by their pawrents so that’s why we support Golden Retriever Rescue Inc (GRR) and Golden Paws Rescue Inc by donating every month.

Moose – And making new friends!





What is your favourite product?
Moose – OMD! I really can’t decide. I am currently addicted to Bully Sticks from our friends over at Royal Bullies (@royalbulli3z) but my favourite toy is probably Skully Wags from Cotton Tails (@cottontailsstore).

Malley – Yeah I agree! The bully sticks are awesome but I also really love the cupcakes and pawty treats from Miss Drews Bakery (@missdrewsbakery) or the Paw Blonde from L’Barkery (@lbarkery). Toys wise, we do test out A LOT and as you know, we test and paw-pick every toy that goes in the box each month, BUT my favourite so far would have to be our Tug Rope from our friend Emily over at FuzzyDogTugToys! (@fuzzydogtugtoys).

Rebecca – OH! And lets not forget our new Rehydration Station from DK! (@dkstainless). This has been a lifesaver for us, with 2 water-loving dogs! No more slipping on the tiles from dripping snouts haha!


Have you had any major challenges?
Rebecca – There have been very few challenges although recently I woke up (Yes! Woke up!) with a spinal cord condition which has caused significant nerve damage and pain. This means I cannot do as much as I used to do and it has taken some changes and help from the family to keep Golden Swag going whilst keeping the products inside our box new and exciting for all of our Swaggsters! It has been a so much fun to have Golden Swag part of our lives and we look forward to many more years ahead. We have some pretty cool ideas up our sleeves! Stay tuned Swaggsters!




If you’d like to get Swaggy with us, be sure to follow us on Instagram @goldenswagbox and check out our website for more information about our Subscription boxes or to visit our store.

Alternatively, if you’re also in the business of making tails wag and would like to be featured in our boxes, email us at and we’ll get back to you as soon as we can.

Getting Swaggy with us is more than just receiving a box filled with toys, treats and accessories on your doorstep! It’s an experience. Be part of the culture. Be cool. Get Swaggy!



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