Tell us a little about you and your background.
My name is Meg Jackson and I am the business owner of Coco Belle. I am a 21 year old student living in Brisbane with my 12 year old best friend, Coco. Since my first day at primary school, I had always dreamt of being a vet when I grew up. I had a strong passion for helping animals, whether it was a lizard in the garden or one of my many pets. Once I reached my final year of high school, I decided I wanted to help animals on a global spectrum, so I enrolled into Environmental Science to become a Conservation Biologist and I began planning my own dog treats business. At the age of 17, with no money and no experience in the pet industry, I decided to begin a solo venture into the business world. I have had an immense amount of support from my family and friends to help me be where I am today.
What inspired you to start your business?
The main inspiration behind Coco Belle is of course my Miniature Poodle, Coco. If you are reading this, you probably have a dog of your own, so you know exactly how much they really mean. Coco came in to my life as a surprise when I was only 9 years old and she has been with me through everything ever since. As Coco progressed into her senior years, I found she often had reactions to many treats and dry food I gave her. I could no longer watch her suffer, so I decided to make her own treats and meals. After a lot of research and trial and error, I found the perfect recipes that would have the ability to help in many ways. I then decided, why not use these products to help other dogs like Coco.
What makes your products unique?
Coco Belle products are unique because they’re homemade with all natural, locally produced and sustainable products. They contain no dairy or wheat and no artificial colours, flavours or preservatives. All our dog treats have been created with only your dogs health at mind; with all flavours including specific ingredients aimed towards supporting your dogs coat and skin, immune system, digestive system, and providing anti-inflammatory and antioxidant properties. Our raw meals have been created with the assistance from canine nutritionist Clare Kearney to provide your dog with a completely balanced, species appropriate nutritional selection. Unlike many other raw food companies, Coco Belle raw meals also provide your dog with the essential whole bone portion, which is great for cleaning your dogs teeth.
What has been the best thing about running your business so far?
The best thing about running Coco Belle is seeing the positive impact on all of the dogs who consume our products.
What is your favourite product?
I could never choose a favourite product as I believe all our treats and meals are amazing! I am however, most proud of our new selection of raw meals.
Have you had any major challenges?
I will be completely honest here and say the biggest challenge I have faced with Coco Belle is the ability to market our products on a broader spectrum. Unfortunately, I do not have the funds to market my products on a higher level, so I have been doing everything solo. We are still a small business; however, our dream is to be selling our treats around the world, and sending our raw meals to pups all throughout Australia. I believe we are slowly achieving this one paw at a time.
If you’d like to keep up with everything we do here at Coco Belle HQ, be sure to follow us on Instagram @cocobelle14
You can order any of our products at www.cocobelledogtreats.com